Gwen Ahn
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Research | Gwen Ahn

Research

Research

My research examines what drives consumer choice and how consumer valuations and choices evolve over time. Drawing on individual-level longitudinal choice data and quantitative modeling, I study these questions in settings where experiential aspects play an important role, including live performances, charitable giving, and aesthetic product design.

Manuscripts under review

01

Customizing Bundles of Experiential Goods: An Application to Performing Arts Ticket Sales

with Eric Schwartz and Fred Feinberg  ·  PDF

Revised manuscript under review at Marketing Science
02

Interpretable Multimodal Forecasting and Generative Design for Dynamic Aesthetic Value

with Daehyuk Bu, Kee Yeun Lee, and Fred Feinberg

Major revision at Production and Operations Management

Working papers & research in progress

03

Measuring the Effectiveness of Scale Changes in Charitable Donations

with Kee Yeun Lee, Arnaud De Bruyn, and Fred Feinberg

04

Cross-channel Price and Inventory Optimization for Live Events: An Application to NFL Ticket Purchases

with Fred Feinberg and Pete Fader

05

Predicting Commitment: Leveraging Donation Histories to Incent “Subscription” to Charitable Giving

with Fred Feinberg and Jen Shang

Gwen Ahn · Leeds School of Business · University of Colorado Boulder

 

gwen.ahn@colorado.edu